8/2011
By Anita Beninger
QR codes (Quick Response Code) are being used on everything from coffee cups to direct mail postcards. The two-dimensional barcode is readable by smart phones and special QR readers. (The use of QR codes is free of any license to use)
QR codes are being used to give mobile users information at high speed. The QR code above was created to promote a social media site. Try it!
Use the scanner application on your smartphone to see which one. This particular code is designed to store a uniform resource locator (URL) making it easier for users to get additional information by pointing their phone at the code. (No voice recognition or typing needed)
Some ways that QR codes might be used in healthcare
Marketing and education
1. Collateral. From print ads to digital sites. Get users to your online sites. If you are using direct mail such as postcards, posters etc…) Add a QR code to your direct mail to see if they go online to check it out.
Examples: (magazines scan to get health information) promotional giveaways (t-shirts, bags promoting services and events)
Healthcare delivery
1. Medication. (scan for medication reactions and info) 2. Patient identification and training information for caregivers. (video’s post-op care etc…) 3. DME equipment training information. 4. Dietary needs and requirements. (information on nutrition)
Potential Drawbacks
A scanner application is needed for a smartphone to read the code. Errors can occur if the mobile device does not have the application or users are not familar with the technology. The good news is that both Google’s Android operating system and Apple’s OS support free scanner applications. (Many phones have the apps pre-installed)
Potential Benefits
Some of the benefits of using the QR codes include:
1.) Increased information delivery 2.) Audience targeting 3.) High tech branding for the organization
While QR codes are still relatively new in the U.S. I have noticed significant growth within the past two-years. Non-technical organizations are using the codes on direct mail, price tags and disposable items. People are naturally curious and perhaps it’s the surprise of the unknown.. that makes people continue to try them out.
