Digital Tools for Emergency Preparedness and Survival

26 Aug

By Anita Beninger

In light of the recent earthquakes and national emergencies, I have compiled a list of helpful tools, information and resources for preparing and surviving natural disasters.


GOV Weather App

FEMA mobile App




A big thanks for the NEW resources added to my Facebook page!


Healthcare is Social

17 Jul

By Anita Beninger

July 17, 2011

I define social health as the use of digital tools to research, inform and engage in health and wellness efforts.  The social health community  is growing.

Today’s baby boomer population makes up the largest sector using health care services and they are socially engaged. A 2010 report issued by the Pew Internet & American Life Project , found 78% of baby boomers use the internet for health information.  Sometime when I discuss how health care organizations are using digital media many people are surprised that a hospital would have a social account.  Strange or not, if your customers are socially active it’s time to join the discussion.

Some hospitals are using social platforms like Google+  for marketing and communications efforts.  Google+ is still in the testing phases and I have had an opportunity to evaluate the beta version. It’s a very functional tool that can be used for blogging or to video chat.  In my testing  I have found a growing number of hospitals and health care people with pages on Google+.

For the full list of health care users, check out Ed Bennett’s Hospital’s on Google+ update.

Research supports a growing trend of digitally connected people using health care services.  How is your organization using these tools?  Do you have plans to reach a specific demographic using social media?  Will you join Google+ ?

Five Ways To Create a Successful Social Media Program

28 Jul

July 28, 2010

By Anita Beninger

Social media is becoming one of the main ways to reach your customers online.  If you are evaluating using social channels for business or marketing efforts, consider some of these five suggestions.

1. Find the Champion

Social media efforts take time to develop, grow and support.  Find a communicator who has passion and experience using social technologies for organizational storytelling.

2. Invest in a Professional

Organizations that employ social media professionals see continued growth and success. While many of the sites have free registration, social media is not free.  Social media communities take time, effort and commitment to grow and require daily maintenance and support.  Keep in mind that a basic social media program can take a couple of years to fully develop.

3. Train Employees

37% of internet users have a personal social media site and some of these people are your employees.  Unprofessional comments and/or concerns on social media sites can pose problems for an organization. Get ahead of the problem by providing employee training on safe and proper use.

4. Implement a Social Media Policy

Nobody wants to post a Facebook comment that gets them fired. Social media policies are important tools to guide employees and the public on proper use. By creating user guidelines employers can manage online expectations, promoting employee safety and reputation management.

5.  Plan and Measure

Plan, do, check and act.  Social media is no different than any other type of online marketing program. Success begins with a social media communication plan.  Some aspects of a well-developed plan include data evaluation and user metrics. Metrics are an important way to evaluate if a program is working and what type of changes may be needed.

Source: Transforming Business Strategies: FHS Social Media Review 2010. ( Anita Beninger)

Copyright AnitaMedia-All Rights Reserved. This article cannot be re-published without the expressed, written consent of AnitaMedia.

Progressive Media in Tacoma

23 Oct

During the Progressive Media Conference the participants were given a charge “Go make media”.

Check out the podcast of the event!

Tahoma Progressive Media Conference

28 Sep

  • anitamedia Says:
    October 23rd, 2006 at 9:05 pm e
  •  South Sound Selections is a show about arts, entertainment, media, politics and events within Tacoma and the surrounding areas.
  • During this episode, the Tacoma Pierce County progressive roundtable presents an exploration of blogs, radio, print and progressive media.

    The complete conference is provided within this podcast. Featuring Mike Honey, Geov Parrish and John Sandifer.  This  is the first episode of a local show produced by AnitaMedia.